Driving business performance through HR Analytics

HR can play a strategic role in transforming data into valuable decisional insights. This ability to generate, and dynamically respond to, new information and insights will provide companies with real competitive advantage.


An organisation can be hard to understand through figures alone.  HR, through analytics, can generate and enable meaningful visualisation of the organisation.  Analytics promotes a deeper understanding of where staff are, what they are doing, how well they are performing and where to realise efficiencies.  With the right capabilities, HR can transition from an on-demand provider of data to a proactive function helping to drive business performance.

Where are your existing talent gaps? How can you grow employee retention? What is the impact of your current recruitment indicators on employee performance?

Your business needs to be able to identify which candidates get ahead and where to find them.  Your business needs to know what generates engagement and encourages retention within the company.  Are you, as an HR professional, aware of what helps your sales team exceed their performance targets?  In managing Health and Safety, are you aware of the locations, roles and circumstances within your business have the highest risk of accidents and expensive claims?



The CIPD Manchester (Stockport) Branch is organising an informative talk on HR Analytics, including methods and examples.  This event is beneficial for HR professionals at all levels, business strategists and all professionals involved in organisational efficiency regardless of technical or analytical background.

To reserve a seat simply complete CIPD Manchester’s Eventbrite booking form.



Rebecca joined the CIPD in 2015 to validate her HR skills here in the UK.  She is an Ambassador for the CIPD Stockport Branch. Although Rebecca is studying full-time she also provides pro bono social media consultancy for a charity in Greece and a coaching company in Manchester.  During her 20 years in Paris, Rebecca built herself a successful career in Global HRM, working successively for EuroDisney, JP Morgan and BNPParibas in recruitment, compensation and benefits, reporting and international coordination roles. 

Follow Rebecca on Twitter @RebeccaHRM


L&D Event on Creativity & Leadership – 22 October 2015

Great first guest blog by Phil Nash

“Today it’s less about structures, more about capability… You can’t manage change; it manages you. Focus on outcomes”

Chris Bones, Professor of Creativity and Leadership at MBS and the Dean of Henley Business School, offered the above insight on the challenges facing leaders in these fast changing times during a fascinating talk at the Copthorne Hotel on Salford’s Clippers Quay on Wednesday, October 22nd.  Professor Bones argued persuasively about how our capacity to learn new things has now been outstripped by the pace of change.  The award winning author of The Cult of the Leader said that our ability to “focus on outcomes” is therefore crucial.

His message was reassuring and positive, assuming that changes are based on data not assumptions.  And, crucially, that data are used intelligently. He cited the example of how The Economist had been able to greatly increase its readership by taking on customers’ feedback.  Professor Bones lamented the culture of misorganization, “the twenty-first century malaise” as he dubbed it, which afflicts some employers.

The lead for strategic alignment for Good Growth challenged his audience to think about: “what do I want?”; “how do I want it” and, finally, “how do I measure it?”

A one-time English as a foreign language teacher, Professor Bones is fascinated by words and what we associate with them.  Two really interested him; trust and confidence.  The former, he elicited, is bound up with the individual, whereas the latter should be associated with management and organizations.  Critically, trust as a concept is something we bestow on a person and can strip from them if we feel let down.  The implication for managers who lost their team’s trust was clear.

The final issue that Professor Bones raised was that of integrity, which like confidence and trust matters to all of us on a personal and organizational level.  Professor Bones drew on personal experience of his time in a senior HR role at Cadbury Schweppes. The tragic death of a well-respected young colleague, whose handful of personal core values which informed his behaviour were found on his computer, led Professor Bones to challenge everyone to decide their core values.

Professor Bones recommended William Bridges’ Managing Transitions, which was first published in 1995, for further reading.

I enjoyed my first Manchester CIPD branch meeting.  Everyone was friendly and eager to share their knowledge and expertise.  If you are interested in tweeting about the Manchester branch please use the hashtag #CIPDmcr

Currently, I am doing a Masters in HRM at MMU.  If you would like to find out more about me please see my blog ‘The Eastern Wing’

https://theeasternwing.wordpress.com/ or follow me on Twitter @philnashuk

Employability Workshop – #nextstepsCIPD

Coming up really soon on Wednesday 22nd April from 6pm to 8:30pm

No matter what stage of your career you’re at, join us for an informal evening with experts from Hays and Actualise Business Psychology, who will lead us through their top tips for job search (including LinkedIn), applications, interviews, psychometric tests and personality tools.

To book a space, please press here. Spread the word. This is only the first of many #nextstepsCIPD events. The following will be in May.

Annual Employment Law Masterclass – #emplawCIPD

Here you can read what happened at our flagship event organised alongside TLT Solicitors. This event on Wednesday 18th March was a huge success with delegates praising the speakers, the venue and the topics covered. From the topical shared parental leave coming in April 2015 to social media.

We hope you enjoy this summary made of tweets and photos from the day. Don’t forget to check our website for future events. We’ve been working very hard starting to plan next years’ event, so please get in touch if you have any suggestions.

Committee meeting

Enjoy the read

Your CIPD Manchester Committee Volunteers

Public Policy Group Meeting

At our Public Policy Panel meeting in February we are very lucky to be able to have Dianah Worman OBE, CIPD Diversity Adviser, joining us.


Dianah is the Adviser on diversity for the Chartered Institute of Personnel and Development. She directs the Institute’s diversity research programme and leads the development of good practice guidance on diversity to help employers make progress in this challenging and complex field. She also leads the Institute’s public policy work on diversity.

Her current agenda includes ground-breaking research on managing diversity and the business case: age, disability, equal pay, harassment and bullying, as well as race, work–life balance and employing people with criminal records. Some of this research has already been published in a variety of CIPD guides and reports designed to raise awareness about diversity, stimulate thinking about sensible changes in employers’ approaches to the employment and development of people at work and support good practice which is both fair and makes business sense.
Dianah is currently on various government advisory boards and steering committees such as those dealing with the development of a gender equality indicator, the review of age legislation, approaches to addressing the ageing UK population and workforce, and the rehabilitation of ex-offenders through work. Among others, she has worked with Joseph Rowntree, UMIST, Sheffield Hallam, the European Business Network for Social Cohesion, the Institute of Public Policy Research (IPPR), and various university research centres such as CROW, NIACE and CAWA.
She was awarded an OBE for her services to diversity, in the Queen’s birthday honours list in 2006.

If you would like to attend please email frizzicipd@hotmail.co.uk

Details of event: 3rd February from 5.45pm to start 6.00pm until 8.00pm at Hays, 4th Floor, City Tower, Piccadilly Plaza, Manchester, M1 4BT.

Manchester Industrial Relations Society 50th Anniversary Conference

The Changing Face of Employment Relations over the Last 50 Years

Ralph Darlington has written a fascinating account of the highly successful Manchester Industrial Relations Society conference held on Friday 21 November, which CIPD Manchester sponsored. Mike Emmott of CIPD was a key speaker and the event was very well supported by our membership.  The Branch had a stand at the event, which I believe was very busy. Some 200 delegates attended the conference and 47 also attended the conference dinner.

Ralph Darlington is Professor of Employment Relations at Salford Business School with teaching interests in the areas of work, employment, industrial relations and trade unionism. His research is concerned with the dynamics of trade union organisation, activity and consciousness in Britain and internationally within both contemporary and historical settings. For the last 21 years Ralph has been secretary of the Manchester Industrial Relations Society, the primary forum for academic and practitioneer debates in the field of industrial relations in the north of England.

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200 industrial relations academics from across the country, trade union officers from numerous unions (including the GMB, Unite, Ucatt, PCS and NUT) and the Trades Union Congress (TUC), Human Resource professionals from the Chartered Institute for Personal and Development (CIPD), officials from the Advisory, Conciliation and Arbitration Service (Acas), labour lawyers from the Industrial Law Society, and postgraduate employment relations/HRM students, packed out the Manchester Industrial Relations Society’s 50th anniversary conference which was held on 21 November at the University of Manchester.

The conference, organised on the theme of The Changing Face of Employment Relations over the Last 50 Years, had an unrivalled line-up of speakers offering a fascinating reflective historical commentary on the changes and continuities of the period, as well as considering future challenges and prospects. It provided an important testimony to the continuing theoretical and practical contemporary relevance of the field of employment relations, and in the process celebrated the Manchester Industrial Relations Society’s distinctive contribution since 1964. The event was sponsored and financially supported by the CIPD, Acas, TUC, British Universities Industrial Relations Association, Salford Business School, Fairness at Work Research Centre at Manchester Business School, and Manchester Metropolitan University Business School. It was an intensive day chaired with military precision to ensure smooth time-keeping, with four separate sessions of two 20 minute back-to-back presentations, each of which was followed by questions and contributions from the floor before the speakers responded.

In the first session of the morning there were two presentations exploring respectively ‘The Changing Nature of Work and Employment’ (with Professor Jill Rubery from the Fairness at Work Group at Manchester University Business School) and ‘The Changing Nature of Collective Employment Relations’ (with Professor Paul Marginson (from the Industrial Relations Research Unit at the University of Warwick). Jill pivoted her presentation on the ‘Four Fs of Employment Change’: Who works: Feminisation – from mainly men to both men and women; How we work: Flexibilisation – from standard to flexible employment; For whom we work: Fragmentation – from single employer to multi-employers; and What work is for: Financialisation – from producing goods/services to financial value. Signalling the global and political forces shaping such changes over the last 50 years, she also commented on outcomes and future prospects in terms of both negative and positive features. Paul’s presentation examined the remarkable decline of collectivism as the main way of regulating employment, with reference to collective representation and organisation, collective bargaining coverage and structure, scope (agenda) of collective bargaining, and joint consultation arrangements. He highlighted three underlying processes: ‘marketisation’ (with a shift from an industrial/occupational frame to an enterprise frame in collective ER); then rise of ‘micro-corporatism’ (with an increased focus on common interests of collective actors within an enterprise frame); and the changing nature of voluntarism (with attempts at a legally-induced or legislatively-prompted voluntarism leading to meagre outcomes, and ‘asymmetric’ voluntarism with management decisions increasingly predominant in determining ‘fact’ and trajectory of collective ER).

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In the second morning session of the conference Mike Emmott (advisor to the CIPD) spoke on the topic of ‘From the Personnel Manager to HRM and Beyond’ and Sir Brendan Barber (Acas chair) spoke on ‘The Promotion of Good Employment Relations’. Mike’s presentation refocused analysis away from the field of ‘industrial relations’ to ‘employee relations’ (including issues related to managing the employment relationship/HR, conflict management, employee engagement, employee voice, ‘good practice’, and compliance with employment regulation). He probed whether employee voice is the new ER and the extent to which alternative dispute resolution could be integrated into strategic conflict management, and advocated the need to bring key ‘social partners’ together to form a hub for advising government on workplace issues and for a government-supported, sector-based and workplace-focussed campaign on productivity, performance and good work. Brendan’s presentation focused on three areas: workplace disputes and how these have changed (whilst collective action has declined, Acas still deals with around 800-900 collective conciliations each year and there has been a dramatic rise in individual disputes, whilst Acas places increased emphasis on alternative dispute resolution and good conflict management in the workplace); the workplace itself and how this has changed (growing fragmentation of the workplace largely driven by the increased use of outsourcing and often motivated by a drive for efficiency and cost cutting, thereby making good employment practices challenging, as is managing HR across organisational boundaries); and the issue of legislation and its significance in the employment relationship (with a growing interest in the use of what is often termed soft regulation – codes of practice or authoritative statements of good practice that have the approval of Parliament and have to be taken into account by the courts and tribunals in relevant situations, for example on discipline and grievance, time off for trade union duties and activities, disclosure of information for collective bargaining purposes, settlement agreements, right to request flexible working). Both speakers, as well as some people from the conference floor during Q&As, were involved in a lively debate about the controversial issue of employers’ blacklisting of trade unionists, including the alleged personal involvement of some leading CIPD members.

After lunch ‘The Past and Future of Trade Unionism’ was explored by Paul Nowak (Assistant General Secretary, TUC) and ‘Equality and Diversity in Employment Relations’ by Professor Sian Moore (Centre for Employment Studies Research, University of the West of England). Paul provided an overview of the key trends within the trade union movement over the past 50 years – and suggested an analysis of these trends might inform strategic decisions about the future of the movement. He set out three key phases in the development of the trade union movement between 1964 and 2014: the first phase, from 1964 to the late 1970s, which he characterised as a period of growth and expansion; the second phase, from the early 1980s to the mid ‘90s, which was effectively a period of ‘survival’ with unions having to respond to the end of the post-war consensus, industrial change, the rise of de-regulation and Thatcherism; and a third phase, from the mid ‘90s to the present day – which he characterised as ‘resilience if not resurgence’. Paul suggested unions could learn three key lessons from the half century after 1964: organising is crucial; unions can only grow if they reach out to new groups of workers; and unions need to be confident enough not to be within what Walter Citrine described as the ‘traditional walls of trade union policy’. In examining the changing face of employment relations with reference to equality and diversity, Sian’s’ presentation looked at the tension between voluntary and legal responses to discrimination as ‘vehicles for equality’ over the past 50 years, the shifting relationship between liberal and radical models of equality, self-organisation as the radical political response?, and intersectionality – a liberal or radical response? In the process she argued there had been a failure of the liberal model to deliver equality, the incorporation of feminism into the neoliberal programme, and the failure of voluntarism in the context of weakened unions, and advocated the need for radical self-organisation within and outside the workplace.

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The final conference session had presentations on ‘State Regulation of Employment Relations’ from Professor Richard Hyman (London School of Economics) and ‘Conflict: Trends and Forms of Collective Action’ by Professor John Kelly (Birkbeck, University of London). Richard explored four main themes: (how) is the state an industrial relations ‘actor’; Britain: the eclipse of ‘collective laissez-faire’; the strange death of the ‘social market economy’; and the EU and the deconstruction of employment rights. In posing ‘what is to be done’ he flagged up the need for both material and ideational responses, in and against the state, and international solidarity. In the process he questioned whether deregulation really means removing rules, or just changing who rules are made by. Meanwhile John concentrated attention on strike activity and its changing patterns (notably the decline of union density, organisational capacity and bargaining coverage shrinking the opportunity structures through which to pressure employers), but argued declining conflict at work does not entail a decline in conflict about work. He then proceeded to consider varieties of collective action (coalition building between unions and civil society, political lobbying of key decision makers at different levels, online petitions and social media, occupations of public spaces, and general strikes and demonstrations) and considered the links between strike and protest waves in Europe and the restructuring of class representation in the political system. He argued that strikes are good for union membership and that successful unions reduce the rate of profit, which is a good thing because it is a form of wealth redistribution.

Later in the evening, at the after conference meal in Chinatown, Professor Roger Seifert (University of Wolverhampton) spoke on ‘The British Industrial Relations Tradition Over the Last 50 Years’. While presented in a jocular fashion, befitting the informal occasion, he provided a forthright and provocative critique of the highly negative role leading IR academics of the 1960s played in compromising a critical analysis of the antagonistic dynamic of the employment relationship, something which has been accentuated with the academic study of HRM in Business Schools.

Following on from the conference, most of the presentations are being written up for publication in a special (bumper) issue of the journal Employee Relations edited by Professor Ralph Darlington (Secretary of the Manchester Industrial Relations Society) in what is likely to be a seminal issue that can be an important teaching and research resource for many years to come. Discussions are currently taking place to explore the possibility of making it more generally accessible to practitioners in organisations like CIPD, Acas and the TUC, on the basis that it will be required reading for anybody who has either an academic or professional interest in industrial relations, work and employment. PowerPoint presentation slides will also be made available on the MIRS website: http://www.mirs.org.uk/

A BBC 20-minute news film which was displayed prior to the conference commencing and at lunchtime (showing a variety of old clips about employment and industrial relations issues) was produced by the North West Film Archive, based at Manchester Metropolitan University, and is available for viewing at the NWFA in Manchester Central Library, St. Peters Square (DVD no. 5962).

Conference Sponsors

Manchester CIPD; North West TUC; North West Acas; British Universities Industrial Relations Association; Salford Business School; Fairness at Work Research Centre at Manchester Business School; Manchester Metropolitan University Business School

IS sponsors